NorDevCon 2024 Work
About the conference and my work
Illustration
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PR
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Marketing
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Branding
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Design
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Illustration ✢ PR ✢ Marketing ✢ Branding ✢ Design ✢
Norfolk Developers Conference is an annual Norfolk –based tech conference, the biggest event of this kind in the East of Anglia. It brings together hundreds of people from the tech sector ranging from developers of all levels of seniority to businesses and sponsors with tech affiliation.
This is one of the biggest projects I have worked on to date as I got the chance to indulge myself in bring a part of every single facet of it — from branding and illustration, to UX/UI, graphic design, to interviewing, copywriting, social media creation and management, including coming up with, planning, scheduling, creating the content across all platforms (Instagram, LinkedIn, Email Campaigns, Blogs on the Conference’s own website).
Most of the work was done prior to the conference either as a preparation for something to be used at the conference (stickers, merch) or something that was building up the experience online, engaging the existing community and inviting new people into it; however the Conference itself lent itself to much work in regards to organisation and planning
This work was highly-visual in its nature
all kinds of narrative- and story-building
all with an outlook on the community and making sure that every single aspect contributes, improves and strengthens the community and the brand image.
NorDevCon 2024 Work
T-Shirt Concept & Design
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Hoodie Design
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Sticker Design
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Brochure Design
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Design Meets Marketing, PR, Blogging, Copywriting, Social Media…
Anatomy of [a consistent] Design
Amongst the myriad of other types of designs I’d crafted for this event, there was one that requires a bit more attention than others, as it’s come with a bit more engineering behind it than most — the reason being, I needed to come up with a design that would be aesthetically-pleasing and effective all the while having a degree of versatility while maintaining its consistency.
This design was to be used for the Social Media, Email Campaigns as well as the interview Blogs.
Its goal was to:
inform the viewer & provide a lot of key information without looking visually cluttered
promote the Speaker and the topics of their talks
have an aesthetically-pleasing design with a clear and functional visual hierarchy
be re-useable and adjustable, so that it could be used for all the speakers while still remaining consistent and recognisable.
My Solution
Despite often having to work with the photos of very varying quality, I have managed to design and maintain a fairly high-quality recognisable and consistent format for the promotion of the talks.
Every such design included:
Logo/branding
The photo and the full name of the speaker
Name of the Talk
Date, Time and Location
Fun Facts
The background colour was not accidental and was chosen in line with the colour of the “track” the speaker’s talk was assigned to e.g. the posts with the green background will have been assigned to the “Green Track” (Room 2), blue background = the “Blue Track”(Room 1); and the red background = the Main Auditorium.
I chose to combine the feeling of a casual professionalism with a dash of a stand-up vibe, given the “talk” nature of the event. The shapes were not accidental, but symbolic. This way the black shape with the NorDev Logo represented the lamp, shining (or shedding!) the light (yellow shape) onto the topic of the talk.
So special 🙂↔️
